The finest freelancers
Welcome to the Roster
We’re two freelancers on a mission to connect the best creative companies and freelance designers in London.
We help fill the gap between an agency’s own network and needing a recruiter. There’s no commission and no catches, just one annual fee of £399.
The finest freelancers
The Roster is an exclusive directory of some of the finest freelance graphic designers and brand creatives working in London.
We’re an invite only group, which means everyone’s got experience working in top agencies – and when we say top, we really mean it:
We’re trusted by world class agencies
We found the Roster an excellent and effective resource to help us power through a busy periodCreative Director
The quality is definitely higher than other services I’ve usedDesign Director
There are freelancers who are perfect for our needsExecutive Creative Director
The Brand Union
It’s great to know the folios are from people who’ve been recommended, it’s a great little black book!Resource Manager
It always makes sense to check the Roster before I go to a recuiterCreative Services Director
Definitely a good resource...Group Creative Director
I think the Roster is fantastic, and we’ve worked with some great people from the siteStudio Manager
A really bright idea...Creative Strategy Director
A simple way to connect directly
Find freelancers based on the specific needs of your project.
Every freelancer’s profile includes their folio, day rate and availability. You can view their own contact details, speak to and book them directly. No fuss.
See an overview of everyone that matches your search and easily review their work, rate and availability.
Every freelancer has a detailed profile including everything you’d find on their CV and their contact information. You can simply get in touch directly and make a booking with them.
A new way to find freelancers
The Roster is designed to fill the gap between an agency’s own network and needing to use a recruiter. And as we’re not recruiters we’re determined to do things differently...
Instead of commission, with the Roster you pay one annual fee, and in return get access to our whole directory. You can search and book as many freelancers as you need, with no strings attached and no extra charges.
Plus we offer a two week trial period (no payment details required) so you can check out the site risk free.*
How much you could save
With an annual fee agencies can save thousands in commission versus a traditional or digital recruiter. Plus with the Roster you can hire as many freelancers as you want for no additional cost.
*Commission examples are based on one senior designer charging £250 per dayClick here to join
Things you might be wondering...
What type of freelancers are on the Roster?
We’re mainly print and branding designers with a range of agency experience, from the big global strategic branding agencies to the smaller renowned boutique agencies. We’re mainly Seniors and Design Directors with a few Midweights and Creative Directors.
What agencies are using the Roster?
Great ones. In the same way we vet our freelancers, we also vet agencies to ensure that everyone's a good match. From global brand agencies to some of the most awarded independent studios we've a good mix of agencies both large and small.
How do you control quality?
We’re an invite only directory formed from a group of select freelancers with experience from some of London's leading design and branding agencies. Like a members club, freelancers join by being recommended from an existing member.
By managing the directory in this way, agencies get access to a wide pool of people, all based on the idea of asking your existing network of freelancers who they know. The Roster takes it further by expanding that network and letting you access your contact's contacts.
Is it just about having a great folio?
No—we know that it takes more than just a great body of work to be a good freelancer, it’s also about good working habits and processes. That’s why the only way freelancers can join is to be recommended by an existing member, who in effect, vouches for a new member.
By managing the network in this way, we’re not limited to personal aesthetic judgement or a ‘do we like your work’ criteria for membership, and we instead draw on the experience of the wider design industry.
What information is included in a freelance profile?
Agencies can see availability, rate, company setup, where they‘ve worked, preferred projects and folio—all the standard stuff you’d expect to get from a recruiter, plus you see their direct contact details.
Is it just graphic designers?
The majority of freelancers are from a print and branding background although there‘s a range of skills covered including digital design, environments and packaging.
Is it just in London?
What are the freelancers rates?
All freelancers set their own rates. Agencies are free to negotiate with them (If support is needed we're here to help, but we generally don’t need to be involved). Our general advice would be that we all know the going rates and we recommend that all parties act accordingly.
How do freelancers get paid?
They invoice agencies directly. We don't take a cut, or charge any fees to either party for a booking and this is all done directly between agency and freelancer.
I'm a freelancer—how do I join?
We work like a members club, so you'll need to be recommended by either a freelancer or an agency. Drop us a line at the address below and we'll see how we're connected.
If you fancy a chat, have any questions, or want us to pop in and give you our ten minute tour, drop us a line: